KSI says his Prime drinks company is already competing with billion dollar rivals and reveals big secret behind success
KSI says his Prime drinks company is already competing with their billion dollar rivals after some magnificent marketing.
The YouTube sensation in 2021 launched the product with former boxing opponent-turned business partner and friend Logan Paul.
It has since launched a craze, especially with fans in the UK who have quite literally fought to get their hands on the beverage.
Paul in February claimed Prime made $250million (£209m) in retail sales in their first year and $45m (£35m) in just January alone.
So KSI is confident they are already equal to their competitors, who have been on the shelves for decades.
He told SunSport: “I think we’re already competing quite well with Gatorade and all these other drink brands, Lucozade Sport etc.”
KSI, 29, and Paul, 28, are rarely seen without a can or bottle of Prime in their hands.
They have closed mega sponsorship deals with the likes of the UFC and Arsenal and paraded the brand at worldwide events.
And KSI credits their incredible visibility for the stunning splash they have had since hitting the market only 18 months ago.
He said: “With us it’s all about marketing, man. We just know events, big occasions is what helps sell Prime.
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“When you think of Prime, you think of me and Logan at WrestleMania or me when I’m fighting Temper or me fighting at the O2, two fights in one night.
“These big events constantly, the UFC, Arsenal, the Dodgers baseball. These are the huge things that people think of when they think of Prime.
“And when they want to try and get Prime it’s always sold out.
“It’s always hard to find and if you do find it, it’s always at a stupid price because people are increasing the the price of it because the demand is so high etc.
“That’s just what we’ve created, we’ve created this brand that’s just high-tier and we’ve had to put in the work to make that happen.
“We work on marketing all the time, me and Logan are just constantly promoting Prime, we could easily have just promoted it at the beginning and just gone, ‘OK, we’ll settle with that.’
“But nah, we just keep on going, keep going, keep pushing the envelope and that’s just what makes the brand so exciting.”
KSI makes his return to the ring on May 13 against millionaire nightclub tycoon-turned 9-0 boxer Joe Fournier, 40.
It will be the toughest challenge in his crossover boxing career, which has consisted of five wins and one draw.
KSI said: “He wanted it the most, he was gagging for it.
“Even after I knocked out Temper, he was there in the ring being like, ‘Yeah, I want that fight.’
“Even when I was doing my interviews, he was there like, ‘Fight me. I want it, I want it.’
“I was just trying to weigh up my options and he was just there like, ‘Yeah, let’s go.’
“I was like, ‘Yeah, cool. You’ve got a good record, you’ve got good skill, let’s go for it. Let’s do it.'”