Television remains the favoured mode of consumption for Indian Premier League (IPL) viewers with 33% tuning in solely on TV, while OTT saw a decrease in viewership, a report from Hansa Research showed. Chennai Super Kings, Mumbai Indians, and Royal Challengers Bangalore emerged as the most favoured teams in IPL 2023. Furthermore, MS Dhoni, Rohit Sharma and Virat Kohli were rated ‘top players’, as per the report.
