Gen Zers are snapping up flip phones. Here's why
Flip phone (Pexels)
(WALL STREET JOURNAL) – When Sammy Palazzolo goes out, people constantly ask to see her phone. The 18-year-old often obliges, flipping it open and handing it over.
In late 2022, Ms. Palazzolo and some of her dorm-mates at the University of Illinois Urbana-Champaign were bemoaning their smartphone addictions. “We were talking about how we [felt] like slaves to our phones, like robots who keep scrolling and scrolling, even when we’re out at parties.” The group hatched a plan to do something about it. The next day, they went flip-phone shopping at Walmart. Ms. Palazzolo ended up with a $40 AT&T Cingular Flex.
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Now the freshman advertising major evangelizes flip phones on TikTok, with posts about bringing her “dumb” phone to social events instead of her iPhone. Nokia recently sent her its $90 2780 for free, plus 44 more to give away to friends and social-media followers.
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