Shein to launch global integrated marketplace
Chinese fast-fashion retailer Shein’s global integrated marketplace launched in Brazil last month, is about to open in the US ahead of an international rollout.
Shein Marketplace will host third-party local and international brands alongside its own branded apparel.
“Shein is committed to delivering the best shopping experience for customers and empowering the communities where we operate while doing so,” said Sky Xu, CEO at Shein.
“By bringing new sellers onto Shein Marketplace that are aligned with our vision of making the beauty of fashion to all, we are creating increased value for our customers while enabling local businesses to grow with us.”
Shein says the marketplace will enable sellers to learn from the brand’s insights and benefit from the company’s on-demand production and demand measurement capabilities. Merchants will also have access to the Chinese company’s international consumer base, product fulfilment process, and global brand marketing and social channels.
The expansion plan comes as Shein faces growing scrutiny over its business practises, including sourcing strategies.
According to a letter obtained by Reuters, a bipartisan group of two dozen US representatives recently asked the Securities and Exchange Commission to halt Shein’s planned initial public offering until the company can demonstrate it does not use forced labour.
Shein, Temu in fierce fight over US market for $10 dresses.
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