The career and productivity secrets of America’s genius strawberry grower
Oishii cofounder and CEO Hiroki Koga reveals his inspirations, his routine, and the best advice he wisely ignored in building the ‘Tesla of strawberries.’
For Tokyo-born Hiroki Koga, the idea to sell high-end strawberries stemmed from a case of homesickness. After getting an MBA in the United States, Koga got the idea to re-create the fruit he remembered eating on special occasions as a boy. He started cold-calling chefs at Michelin-starred restaurants to get their support for his product. Eventually, he raised $50 million to set up Oishii’s vertical farming operations, in Jersey City, New Jersey, in 2019.
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