How Telfar Clemens used inclusive exclusivity to build his namesake brand into a powerhouse
Telfar started as an outsider brand, but has gotten mainstream acclaim in recent years. Now what?
On a dreary February day in New York City, the Queens-based fashion designer Telfar Clemens is 3,000 miles away, sitting in a thatched-roof bungalow overlooking a beach in the Mexican resort town of Puerto Escondido. Beside him, his business partner and co-creative director, Babak Radboy, is wearing a faded orange tee and round wire glasses, rolling a cigarette. Clemens himself is shirtless, wearing a gold necklace and black shorts, both emblazoned with his brand’s logo, a T encircled by a C.
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