Volvo aims to shake up the EV market with the affordably priced EX30 compact SUV
EVs are getting big — too big, some say — so it’s refreshing to see Volvo trend in the other direction. The Swedish automaker’s next EV, the compact EX30 SUV, is powered by a modest battery that nevertheless manages to churn out a decent amount of range.
But more compelling than that is the starting price tag of $34,950, which is impressive when you consider how expensive EVs have gotten in recent years. Volvo is leaning into the “small” motif, referring to today’s announcement as an “unboxing” event. An early teaser image featured a giant hand coming down from the sky to pick up the EX30.
“We like to say the EX30 is small yet mighty, because it delivers on everything you’d want from a Volvo but in a smaller package,” Volvo CEO Jim...