A marketing campaign by oil major Shell has been banned by the U.K.’s advertising watchdog Wednesday for implying a big proportion of its business was in low carbon energy even though fossil fuels make up the “vast majority” of its operations. In its written ruling the Advertising Standards Authority found consumers would interpret the marketing materials as making a “broader claim about Shell as a whole providing cleaner energy.” In a statement, Shell spokesperson Tara Lemay said the company “strongly” disagrees with the ASA’s decision, “which could slow the U.K.’s drive toward renewable energy.” Although Shell does have a clean energy business, the company estimates its operations released almost 1.4 billion tons of heat-trapping carbon dioxide in 2021.
