Businesses are continuously adapting to the "always on" culture, and fintechs are no exception. Fintechs are leveraging various digital sales channels such as messaging apps like WhatsApp, chatbots, digital insurance apps, trading apps, and online marketplaces to provide a seamless customer experience. With the increasing use of social media platforms, fintechs are creating engaging content on platforms like YouTube and Instagram. Digital sales channels have contributed significantly to the growth of demat accounts in India. The rise in fintech adoption is in tandem with the surge in digital sales channels for growth.
