EU suggests breaking up Google’s ad business in preliminary antitrust ruling
The European Commission has made a formal antitrust complaint against Google and its ad business. In a preliminary opinion, the regulator says Google has abused its dominant position in the digital advertising market. It says that forcing Google to sell off parts of its business may be the only remedy, if the company is found guilty of the charges.
This would be a significant move targeting the main source of the search giant’s revenue, and a rare example of the EU recommending divestiture at this stage in an investigation. The Commission has already fined Google over three prior antitrust cases, but has only previously imposed “behavioral” remedies — changes to its business practices.
“Our preliminary concern is that Google may have...