Why the Apple Vision Pro’s price is so @#$%&! hard to judge
History tells us only so much about how the $3,499 price of Apple’s headset will look in the fullness of time.
Just over 47 years ago, a tiny garage startup called Apple Computer released its first product, the Apple-1 microcomputer. It sold for $666.66—a price that Steve Wozniak has explained he and fellow Apple cofounder Steve Jobs chose because repeating digits are cool, and it represented a markup of about one-third the cost of the new machine’s parts.
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