This may result in a marginal increase - at most a 1-2% rise in the fiscal first quarter - in average revenue per user (ARPU) for the telcos as consumption would be within the daily allowance that most packs offer currently, analysts said. "This consumption spike would result in marginal ARPU improvement since higher consumption may not necessarily translate to equally higher data top-ups," Prashant Singhal, EY Global, TMT emerging markets leader, said.
