'Appalling and politically incoherent': CNN analyst drops the hammer on DeSantis' latest strategy

Former Rep. Max Rose (D-NY) shredded Florida Gov. Ron DeSantis after a super PAC affiliated with his presidential campaign put out an ad that attacked former President Donald Trump over a speech in which he pledged to protect LGBTQ Americans from mass shootings carried out by Islamic State-inspired terrorists.

After CNN played the ad, Rose said that the ad was not only in poor taste, but was likely to flop with Republican primary voters.

"This ad is illustrative of what Ron DeSantis is trying to do here, which is a hate-filled, utterly xenophobic primary campaign that then he thinks he'll shift to the center and everyone is going to forget about that," he said. "There's no chance that this works. Donald Trump has locked up about 25 percent, 30 percent of the Republican primary base and it's those people... [who are] motivated by ads like that. DeSantis is not going to pull them away saying that he's more Trumpy than Trump, more hate-filled than Trump."

Rose then added that the ad was not only "appalling" but also "politically incoherent."

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Fellow panelist Errol Louis said that the DeSantis strategy reminded him of Sen. Ted Cruz's (R-TX) 2016 campaign of trying to run to the right of Trump on every issue, and he predicted it would have similar results.

"It generally doesn't work," he noted. "But, it did work for George W. Bush 20 years ago, so some people think they can sort of catch fire and do it all over again. I don't think that's a sound assumption but that seems to be what Ron DeSantis is up to."

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