LaLiga lands Iberia sponsorship for Latin America
July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.
The multi-year agreement will see activation focused around events and digital content for Latin American football fans.
LaLiga said the collaboration will “bring the best of entertainment, culture, and fun to thousands of fans in Latin America”.
Iberia flys to 18 destinations in 16 countries in Latin American and is looking to strengthen its leadership in those markets with its connectivity to Europe.
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