Consumer benefits marketplace, Thriwe, plans to achieve annual revenues of INR 1,000 crore by 2025, driven by travel growth and expansion across newer markets. The company covers almost 70% of the market in India and UAE, and plans to expand across the Middle East and Southeast Asian countries. Thriwe uses AI to understand customer needs with concierge, travel, hyperlocal, dining, e-commerce, golf, and gym services and has over 100,000 partners globally.