Atlantic Technology Appoints Peter Wellikoff As Managing Director
Atlantic Technology is proud to announce the appointment of Peter Wellikoff to the newly created position of Managing Director, effective July 1.
A seasoned industry veteran, Peter has successfully led many prestigious audio brands, including the B&W Group, Electrocompaniet, KEF and Meridian.
In his new role as Managing Director, Peter will advise on growth strategy, direct product development, and brand-marketing initiatives to evolve the new vision for Atlantic Technology. To fulfill its mission of broadening its market appeal, the company will revitalize its corporate identity as well as its product offerings in two-channel, surround, custom integration, and personal audio, with new products to debut in 2024.
For more information about Atlantic Technology, visit www.atlantictechnology.com.
About Atlantic Technology
Since 1989, Atlantic Technology’s mission has been to create innovative stereo music and home-theater surround systems, subwoofers, TV soundbars, wireless smart multiroom systems, and in-wall, in-ceiling, and outdoor speakers—all of which can be assembled into complete home-entertainment systems that range from the simple to the grand. With our global team of designers, engineers, and technology partners, and our dedicated manufacturing facility, we make audio products that delight and exceed the expectations of listeners worldwide who value superior music and film entertainment experiences with sound quality of the highest fidelity to the original work created by the artist.
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