Pikmin 4 fans were so delighted to see Captain Olimar twerking on a big screen in Times Square

For over two decades, Nintendo has used the Pikmin franchise to captivate us with a cutesy “expedition” look at the lives of micro-beings on Earth.

You are Captain Olimar. You are exploring a strange planet (Earth). And you get the help of the half-plant, half-animal eponymous Pikmin with various elemental abilities. It doesn’t get any better (or weirder) than that for a Nintendo game’s concept.

With the release of Pikmin 4 on the way later this month, there was a rather special way of promoting the game in the heart of the Big Apple. Any pedestrians walking in Times Square could’ve had the pleasure of seeing Mr. Olimar … twerk on screen.

Yes, really:

OLIMAR IN TIMES SQUARE AINT NO WAY pic.twitter.com/CbucmbAdsA

— Shopnil4; Wash your hands and social distance bois (@Shopnil456) July 11, 2023

For a game marketed to children (and nostalgic adults), I honestly can’t think of a better way to sell it with one virtual stone. Why yes, I just might buy Pikmin 4 if I can make Olimar dance like that. And even if I can’t, I appreciate the nerve to make him do it in an unofficial commercial.