Audi Sport Customer Racing Confirm Major Changes From 2024
Audi Sport Customer Racing have today confirmed the status of their programmes and operations to their customers ahead of the 2024 season.
In a letter to their GT2, GT3, GT4 and TCR customers with c.600 vehicles between them, Rolf Michl, Managing Director Audi Sport GmbH and Head of Motorsport and Chris Reinke, Head of Audi Sport customer racing have confirmed:
1 – Audi will end sales of customer sports vehicles after Q1/2024. All orders placed until then will be fulfilled;
2 – Homologation for all current customer racing models is extended for at least one further cycle.
3 – On-site support for customers worldwide will continue from customer advisors from Audi Sport customer racing as well as a full spare parts service.
4 – From 2024 onwards, Audi will end strategic operations in customer racing as well as cooperations with customer teams that were previously supported with Audi Sport drivers.
5 – Forward-looking motorsport-related follow-up projects for customer racing are currently being examined
The move is linked to the major changes in the automotive industry, the goal of Audi under their “Vorsprung 2030” strategy to achieve the end-to-end electrification of its full product portfolio and, as is already well-known, to the company’s focus shifting to Formula 1 in 2026.
At best the items above mark a dramatic downscaling of hugely successful Customer Sport operation, established back in 2009, since when Audi and their customers have claimed race and Championship wins around the globe with the GT2, GT3 and GT4 versions of the R8, and with the RS3 TCR.
More to follow
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