Here’s hoping Threads is the last Twitter clone

Meta stands a better chance of winning the Twitter-alternative war than anyone. But it’s impossible to replicate the original’s alchemy, so why not try something new?

So help me, I am not about to argue that anyone should root for Mark Zuckerberg. But if you’re dismayed by Elon Musk’s rapid unplanned disassembly of Twitter, you might find yourself reluctantly hopeful that Meta’s Threads will turn out to be a workable alternative.

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