Malabar Gold and Diamonds launches new showroom in London

Malabar Gold and Diamonds, the Indian jewellery retailer, has celebrated the opening of its newest showroom at London’s East Shopping Centre – the brand’s 320th outlet globally.

Expanding into the company’s 11th country of operation, Malabar Gold and Diamonds has an “extensive” retail presence in India, the Middle East, the Far East, the USA and the UK.

The showroom was inaugurated by Lyn Brown, Member of Parliament for West Ham and shadow minister for foreign, commonwealth and development affairs, alongside KP Abdul Salam, vice chairman of Malabar Group.

They were also accompanied by Shamlal Ahamed, international operations managing director of Malabar, AK Faisal, head of manufacturing at Malabar, other senior company management team members, and customers.

The London showroom houses a wide collection of gold, diamond and precious gem jewellery for all occasions, along with an extensive bridal jewellery range. Malabar Gold and Diamonds brings the “Malabar Promise”, such as transparent price tags and internationally certified diamonds.

Incorporating sustainability and responsibility into its operations, Malabar Gold and Diamonds upholds ESG (Environmental, Social & Governance) as a primary commitment and sets aside 5% of net profits in every region of operation towards ESG initiatives.

Shamlal Ahamed, managing director of International Operations, Malabar Gold and Diamonds, said: “Over the years, we’ve served customers in the UK and Europe through our stores in India and the Middle East. Now to give our customers a more personalised shopping experience, we’re expanding our presence into Europe,”

M.P Ahammed, chairman of Malabar Group, added: “We are proud to launch our first showroom in Europe in London. As we celebrate our 30th anniversary, we are one step closer to our dream of becoming the world’s largest jewellery retailer.”

Abdul Salam K.P, vice-chairman of Malabar Group, concluded: “Embodying the motto of ‘Make in India; Market to the world’, we promote and sell Indian jewellery globally. Our entry into the United Kingdom is a major stride in this direction, showcasing jewellery that is an intersection of Indian art, culture, and tradition to a global audience.”