Great moments in counterprogramming: 17 memorable opening weekend movie matchups
July 21, 2023 will go down in history as the day of Barbenheimer–and we’re here for it. In short, the date represents the greatest current example of Hollywood counterprogramming, with the four-quadrant Barbie and the one-quadrant Oppenheimer opening on the same day. In a perfect world, both high-profile and expensive…