The Role of the Advertising Standards Authority in Protecting Consumers from Misleading Ads 2023

Introduction

Are you tired of being tricked by misleading ads? Fortunately, there's an organization dedicated to protecting consumers from deceptive marketing tactics: the Advertising Standards Authority (ASA). Since its establishment in 1962, the ASA has been responsible for regulating advertising across various platforms such as print media, broadcast media, direct marketing, internet and sales promotions. In this blog post, we will delve into the history and remit of the ASA, its governance and funding structure, complaints procedure and sanctions as well as noteworthy rulings. Additionally, we'll examine some ...