Visa renews US Soccer deal until 2028 with focus on gender parity
July 19 – Visa has renewed its sponsorship of the U.S. Soccer Federation (USSF) until 2028, remaining as the exclusive payment services partner of the men’s and women’s teams.
A term of the deal is that at least 50% of the investment in soccer programming goes toward the USWNT and women’s soccer initiatives.
A major theme of Visa’s sponsorship generally has been to empower gender equity and parity in sport. Visa is sponsor of the Women’s World Cup that kicks off this week.
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