85% of Gen Z have a Bitmoji. Here’s why Snapchat is redesigning them (exclusive)
A more expressive and animated Bitmoji is coming to Snapchat to deepen connections, sell merch, and work better in AR.
Long before Apple’s memoi or Meta’s dead avatars, Bitmoji allowed people to transform themselves into cartoon alter egos and appear in comics alongside friends. After Snap acquired the company in 2016, Bitmoji went from message board meme to the official avatar of Snapchat. They serve as your profile picture. And they also appear as stickers in the feed, turning conversations into zany scenes between you and your friend group. Snapchat even has Bitmoji Stories that imagine complete animated stories that you can watch, starring yourself.
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