Twitter Blue’s former lead talks about Elon Musk, X, and sleeping on the floor
Former Twitter Blue lead Esther Crawford just published a very long post on Twitter about her time at the company, working under Elon Musk, and that incident where a picture of her sleeping on the floor went viral. Crawford joined the company after it acquired her startup, Squad, in 2020 and was part of Musk’s Twitter, which he is currently rebranding to X, in its early months before being laid off.
Twitter’s environment pre-Musk:
As someone with a maniacal sense of urgency built into me, Twitter often felt siloed and bureaucratic. Dumb power plays, reorgs and team name changes for the sake of someone’s ego were distractions that occurred too regularly.
You couldn’t just be a builder — you also needed to be a politician.
Though she did...