For Elon Musk, X equals everything
Elon Musk has wanted to build X.com into a super app for a very long time. As described by Walter Isaacson, who is writing a Musk biography, when Musk launched the online bank X.com in 1999, his original concept was to turn the website into a “one-stop everything-store for all financial needs.” That company would eventually be folded into what we now know as PayPal, where Musk tried (and failed) to bring back the X name.
In 2023, X.com is back, intended as a replacement for Twitter with an even grander mission. “In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world,” Musk wrote on the social network he now owns. “The Twitter name does not make sense in that context, so we...