Time for travel retailers to cash in on longer dwelling times at airports in Q4
VALENCIA – The latest air ticketing data from ForwardKeys highlights an excellent opportunity for media agencies, travel retailers and brands in Q4 to generate more sales at airports. The length of international transfer times at worldwide airports in Q4 is expected to be higher than in 2019. Medium and long transfers at airports have particularly increased in APAC, Africa and the Middle East compared to 2019 levels.
With a captured audience, what is your brand doing to engage with these travellers?
“This is a great example of how ForwardKeys air ticketing data can make real business conversions by being prepared in advance with who will be at which terminal at a specific time. The share of travellers spending 3 hours or more transferring at worldwide airports will be 4 percentage points higher in Q4 2023 than in the same moment in 2019. A retail business should be equipped with trustworthy real-time data to maximise opportunities” says Luis Millan, Head of Research at ForwardKeys.
The article Time for travel retailers to cash in on longer dwelling times at airports in Q4 first appeared in TravelDailyNews International.