Yesterday's Tom Brady news

It's still not been 24 hours and the video on Blues Twitter has had 9.7 million views

If you Google Tom Brady Birmingham City there are 1.3 million website results

There are 8 separate articles on the Daily Mail website .... 3 on the front page, 6 on the Sports page

There's even an article in Hello magazine FFS

and ... to name a tiny few

Forbes
Yahoo
The Hollywood Reporter
MSN
Bloomberg
THe story was even on the ITV News at Ten
Fox
CNN
CBS
New York Post
Variety magazine
Sports Illustrated
etc
etc
... and much of the Asian Press

Looking at readership and viewing figures from TV stations, newspapers, twitter, instagram and doing a quick tally - i reckon nearly 0.25 billion people may have heard the news or become aware of it yesterday ... or around 1 in every 30 people on the entire planet