I was in one of the biggest British bands of all time… now I’m flogging fizz
A MAN who was in one of the biggest British bands of all time is now flogging fizz.
Blur star Alex James runs a 200-acre Oxfordshire farm and has launched an English sparkling wine.
Britpop Brut by Alex James is available on August 12 and is priced at £25 per bottle.
The 54-year-old described the sparkling wine as “perfect for the good times” and recommended “pouring it over ice”.
The bassist continued: “Lovely straight-up or you can try pouring it over ice if it’s sunny… ‘en piscine’ as they say in France (in the swimming pool). I’ll drink to that. Cheers.”
Developed in partnership with Dorset‘s Furleigh Estate, the booze is made with 40% Chardonnay, 40% Pinot Noir and 20% Pinot Meunier.
The range will soon include other alcoholic and non-alcoholic beverages.
Speaking about the launch, James said: “I always loved sparkling wine and all the joy those bubbles bring to the picnic”, calling this period of time “the golden years of British winemaking”.
James added: “I’m chuffed to bits to partner with such an immense producer and Laithwaites to celebrate the best of British and democratise access to such a beauty of an English sparkling wine for such great value.”
Britpop English sparkling wine is 11.5% ABV and is available to purchase via online wine merchant Laithwaites.
Last November, Blur announced they would perform at Wembley Stadium on July 8 and 9, marking their first headline performances since 2015.
Frontman Damon Albarn sobbed on stage in a moment of pure emotion during the band’s second sold out show.
The singer, 55, sank to his knees behind his piano after performing Under the Westway.