TikTok’s algorithm will be optional in Europe
TikTok users in Europe will be able to switch off the personalized algorithm behind its For You and Live feeds as the company makes changes to comply with the EU’s Digital Services Act (DSA). According to TikTok, disabling this function will show users “popular videos from both the places where they live and around the world” instead of content based on their personal interests.
These changes relate to DSA rules that require very large online platforms to allow their users to opt out of receiving personalized content — which typically relies on tracking and profiling user activity — when viewing content recommendations. To comply, TikTok’s search feature will also show content that’s popular in the user’s region, and videos under the...