Commercial breakdown: 2023 FireKeepers Casino 400
Among the many things to do in Michigan for a weekend includes visiting The Henry Ford Museum , or Marvin’s Marvelous Mechanical Museum , or the wonderful Mackinac Island . If you have a few days to spend in Michigan there are endless things to do. This may also include, as happened this past weekend, running in a NASCAR Cup Series race that was interrupted for two days with rain. As is always the case, the race was interrupted with commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 FireKeepers Casino 400
Start time on 08-06-23 to record race/commercial periods: 2:13 PM
Stop time for rain delay: 2:53 PM
Restart: 4:04 PM
Stop time for rain postponement: 5:28 PM
Start time on 08-07-23 to record race/commercial periods: 12:30 PM
End time to record race/commercial periods: 2:21 PM
Total minutes of complete race broadcast: 235
Minutes of race broadcast: 204
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 7
Total number of commercials: 103
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 42
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 21
Total number of companies or entities advertised: 15
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Sonic (8 times); Toyota (6 times); Xfinity (7 times); ‘Gran Turismo’ movie (5 times); Wendy’s (5 times); Coca-Cola (4 times); Golden Corral (4 times); McDonald’s (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
College Football on NBC & Peacock – 3
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
Olympics on NBC nbcolympics.com – 2
Peacock peacocktv.com – 2
AMC/AMC + amc.com – 1
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 1
NFL Kick-Off on NBC – 1
‘Premier League Soccer’ on NBC & Peacock – 1
Total: 13
Movies
‘Gran Turismo’ granturismo.movie – 5
Total: 5
Local News/Sports/Points-of-Interest in Penna.
Flynn’s Tire flynnstire.com – 1
PNC.com pnc.com – 1
Total: 2
Restaurants/Food
Sonic sonicdrivein.com – 7
Golden Corral goldencorral.com/ – 4
McDonald’s mcdonalds.com – 4
Wendy’s wendys.com – 3
Subway Subway.com – 2
Coca-Cola cocacola.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 1
Door Dash doordash.com – 1
IHOP ihop.com – 1
Total: 25
Beer/Alcohol
Busch Light busch.com – 2
Total: 2
Car/Truck/Bike
ebay motors ebay.com – 2
Toyota toyota.com (Toyota drivers) #ToyotaNation – 2
Vroom vroom.com – 1
WeatherTech.com weathertech.com – 1
Advance Auto advanceautoparts.com and Die Hard batteries diehard.com – 1
GoodYear goodyear.com – 1
Total: 8
Insurance/Health
MakeaPDPlan.com – 3
USAA.com usaa.com – 2
Progressive progressive.com – 1
Liberty Mutual libertymutual.com – 1
Total: 7
Wireless Phone
Xfinity Mobile xfinitymobile.com – 1
Total: 1
Financial
Bank of America/CustomizedCash bankofamerica.com/CustomizedCash – 2
Ally Bank allybank.com (Alex Bowman) – 1
Total: 3
Technology
Xfinity.com xfinity.com – 2
Amazon amazon.com – 1
Points Bet join.pointsbet.com – 1
Total: 4
Products/Services for the Home and Personal Use
Water Wipes waterwipes.com – 3
ByltBasics.com – 2
Ashley Homestore ashleyhomestore.com – 1
Farxiga.com farxiga.com – 1
PODS pods.com – 1
Schwarzkopf Color schwarzkopf.com – 1
THUMA thuma.co – 1
Total: 10
Racing Related
NASCAR.com/ThankYouFans – 1
NASCAR.com/Shop nascar.com/shop – 1
Daytona International Speedway daytonainternationalspeedway.com/ – 1
Total: 3
Race brdcast times: // Comm. brdcast times:
08-06-23
2:13 PM – 2:16 PM – 3 // 2:16 PM – 2:18 PM – 2
2:18 PM – 2:23 PM – 5 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:34 PM – 9 // 2:34 PM – 2:36 PM – 2
2:36 PM – 2:53 PM – 17 2:53 PM – Rain Delay
4:04 PM – 4:21 PM – 17 // 4:21 PM – 4:23 PM – 2
4:23 PM – 4:27 PM – 4 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:45 PM – 16 // 4:45 PM – 4:47 PM – 2
4:47 PM – 4:52 PM – 5 // 4:52 PM – 4:53 PM – 1
4:53 PM – 4:55 PM – 2 // 4:55 PM – 4:58 PM – 3
4:58 PM – 5:04 PM – 6 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:16 PM – 10 // 5:16 PM – 5:19 PM – 3
5:19 PM – 5:28 PM – 9 // 5:28 Rain Postponement
08-07-23
12:30 PM – 1:03 PM – 33 // 1:03 PM – 1:05 PM – 2
1:05 PM – 1:17 PM – 12 // 1:17 PM – 1:19 PM – 2
1:19 PM – 1:21 PM – 2 // 1:21 PM – 1:24 PM – 3
1:24 PM – 1:29 PM – 5 // 1:29 PM – 1:32 PM – 3
1:32 PM – 2:21 PM – 49 // 2:21 PM – checkered flag
Total race brdcst time: 204 // Total comm. brdcst time: 31
Number of companies featured during broadcast: 24
(FireKeepers Casino firekeeperscasino.com ; AMR Safety Team amr.net ; Golden Corral; Hunt Bros. Pizza; Door Dash; Coca-Cola, Coke Zero Sugar; Monster Energy; Busch Beer @BuschBeer #Break4Busch #Sweepstakes ; Toyota; Geico; Progressive; ebay motors; Ashley Furniture; Credit One Bank; Ally Bank; Xfinity; ‘Gran Turismo’ movie; 2024 Olympics; College Football on NBC & Peacock; NFL Kick-Off on NBC & Peacock; Super Pro Motocross on Peacock; IndyCar; NBCSports.com/nascar ; ‘Dale Jr. Download’ & ‘Motor Mouths’ on Peacock; NBC Sports on Sirius XM NASCAR Radio Channel 90; NASCAR app; NASCAR.com/Drive ; NASCAR.com/ThankYouFans ; NASCAR.com/FanRewards ; Upcoming Xfinity Series race; Upcoming Cup Series race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:39 PM – 4:40 PM
Toyota (various drivers); Xfinity
12:55 PM – 12:57 PM
Toyota (various drivers); Xfinity; ebay motors; Wendy’s; Progressive; DaytonaInternationalSpeedway.com
1:48 PM – 1:50 PM
Verizon/FrontLine ; Wendy’s; Ashley Furniture; Busch Light Beer; Door Dash; Advance Auto Parts & DieHard ; The Glen
2:00 PM – 2:02 PM
Toyota (various drivers); PODS; Liberty Mutual; Sonic; ebay motors; Xfinity