On, the beloved shoe for runners and soccer parents, bets on tennis as its next winner
On co-CEO Marc Maurer, along with doubles partner Roger Federer, are storming into the U.S. Open with a new collection and a roster of rising stars wearing its shoes.
When the defending U.S. Open champ Iga Świątek returns to Arthur Ashe Stadium this year, she’ll be wearing Roger Federer’s shoes. Sort of. Since winning the 2022 tournament, as well as last year’s French Open, the world’s top-ranked women’s tennis player has become a major new ambassador for the cult athletic shoe brand On. She’s also joined by American upstart Ben Shelton, ranked no. 41 and known for a crowd-pleasing personality—along with a cannon of a serve.
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