The firm houses a total of 25 brands under its umbrella across fashion, beauty, fast moving consumer goods (FMCG), and content like Villain, Pebble, Folkulture, and MyFitness. The company’s men’s lifestyle and personal care brand Villain, smart wearables brand Pebble, and home décor label Folkulture will have a presence on Amazon and regional ecommerce platform Noon in the UAE.
