Speaking to media, Ikea India CEO Susanne Pulverer said the firm is exploring different formats of stores in terms of size, to penetrate the market and get closer to people where they live. It would also be complemented by online services. "I mean when we invest, the first years of investment of this size, it's not profitable and that is common when we foray into new markets. So, of course Hyderabad is the store we are looking and working on to get to break even soon," Pulverer said.
