Sheffield United sign Gtech to sleeve slot for one-season deal
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
The Gtech brand featured on the Sheffiled United shirt sleeve for the first time at Sunday’s fixture against Manchester City.
Paul Reeves, United’s head of commercial, said: “Gtech are a global leader for high performance home appliances and their dedication to technology development. This partnership will not only strengthen Gtech’s visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities.”
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