Instagram may be making Reels longer to compete with TikTok
Instagram looks like it’s working on a longer version of Instagram Reels, allowing users to record up to 10 minutes of videos. Leaker Alessandro Paluzzi shared screenshots of two side-by-side Reels pages, one to record for three minutes — the current standard for shortform videos — and another for 10 minutes.
#Instagram is working on the ability to create #Reels up to 10 minutes long pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Meta and Instagram have not confirmed plans to extend Reels and have not responded to requests for comment.
Expanding Reels from three minutes to 10 brings it closer to the length of many YouTube videos, though not that far away from short-term video rival TikTok, which...