How Citi is stealing the airline status playbook to give its customers perks
It’s introducing a new ‘tiered’ customer relationship system, which will up the benefits the longer you stay with the bank.
Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas.
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