LSKD launches store on wheels
Australian sportswear brand LSKD has unveiled its BAF (Big As F*ck) double-decker bus, with its ‘Chase The Vibe Tour’ set to launch later this month.
The double-decker vehicle, which began life as ‘The Love Bus’ in Byron Bay, has been revived and outfitted for functional exercises, exclusive product shopping, and recovery sessions, with air conditioning, couches, massage guns, and recovery drinks.
The LSKD BAF Bus will tour around Australia and has a full sound system with x8 speakers, a subwoofer, and LED lighting strips all over. The lower floor will serve as a retail store and chill-out zone with a TV, couch, and fridge, while the upper floor will serve as a rehabilitation zone with bean bags, massage guns, and compression boots. Workout equipment will be stored on the bus, along with wall ball targets that attach to the bus’s side.
Founder and CEO Jason Daniel says the idea began about five years ago by LSKD Head of Design, Dylan Osbourne, to bring the vibes to the community.
“We plan to visit local fitness communities such as gyms, outdoor community events, run clubs, boot camps, fitness centres, charity fundraisers with our partners, and much more,” Daniel said.
“Our goal is to send the BAF Bus around Australia and create a community nationwide.”
The announcement comes only days after the company opened its eighth retail location at Westfield Carindale.
The post LSKD launches store on wheels appeared first on Inside Retail Australia.