Full-stack agri-tech firm Leads Connect has raised Rs 500 crores from FMCG company BL Agro Industries to enhance its agro-tech stack and provide more value to farmers. The funding will be spread over three years, resulting in a controlling stake for BL Agro. Leads Connect specialises in farm analytics and advisory, and will use the funding to improve technology, expand its reach among farmers, and establish AGRANI Centres in various cities. The company aims to enhance its AGRANI platform, which offers agri-fintech services, through further development of its Khet Se Kitchen Tak initiative.
