The Whitaker Group Reveals New Balance 9060 ‘Missing Pieces’ Collaboration and Campaign Video
The Whitaker Group (TWG) — the parent company to renowned retailers A Ma Maniére, Social Status, APB and Prosper — has teamed up with New Balance on an exclusive project. This effort will yield two colorways of the popular New Balance 9060 sneaker.
Arriving before month’s end is TWG x New Balance 9060 “Missing Pieces” sneakers, which will release in “Daydream Blue” and “Silver Moss Green” colorways. The looks feature uppers made with blue and green nubuck, respectively. Also, the shoes will feature “Pink Sand” and “Silver Moss” detailing on the blue look, and “Hazy Peach” and “Moonrock” hues on the green.
TWG will offer Local Priority Access for its two-shoe New Balance 9060 “Missing Pieces” collaboration starting today at all of its stores, as well as a general raffle on the A Ma Maniére, Social Status, APB and Prosper websites. The shoes will launch Sept. 28 at 11 a.m. ET online and in-store at A Ma Maniére, Social Status, APB and Prosper. They will retail for $170.
Aside from the sneakers, TWG debuted its “Missing Pieces” video campaign today, which reveals the inspiration behind this New Balance collaboration. According to TWG, the “Missing Pieces” video tells the story of two characters who are on a journey to achieve podcast stardom. The video, according to TWG, addresses the “potential, promise and possibility of youth to be the change they want to see, standing up for a vision of society, reality and the world around them that will only emerge through culturally-relevant conversation and their committed actions.”
What’s more, TWG confirmed its New Balance 9060 “Missing Pieces” project is the launch point for a “multiyear story and journey” with the brand that marries their shared values. This journey, according to TWG, will take place through a “lens on sparking a movement for youth-led positive action and virtuous cycle across communities through passionate storytelling and impactful social action,” and “intends to inject energy, intent and purpose in being of service to others and society, creating opportunities for participation with every project.”