Dallas-based start-up Alto is aiming to challenge the dominant ride-hailing model by offering a safer and higher-quality service. Unlike Uber and Lyft, Alto employs drivers who are vetted, paid hourly, and have benefits such as 401(k) matches and healthcare contributions. The company has 2,000 drivers in five major cities and has seen its 2023 revenue grow by 30% compared to the previous year.
