The M3 chip might be the 2023 iMac’s only big hardware update, but that’s enough
Apple on Monday all but confirmed last weekend's report that new Macs are coming soon by announcing a Mac-centric "Scary Fast" press event for October 30th.
The prerecorded press conference will stream at 8:00 PM EST, an unusual time for Apple events. While Apple is making it seem like a Halloween-related announcement, that's just a marketing gimmick. It's very likely the M3 iMac and M3 13-inch MacBook Pro and M3 Pro/Max 14-inch and 16-inch MacBook Pro models will be unveiled next week.
Apple appears to be focusing on upgraded performance for this M3 release cycle, even for the cheaper models. Bloomberg's Mark Gurman reiterated that the M3 iMac's main feature would be the brand-new processor. As a reminder, Apple's only all-in-one desktop hasn't been refreshed in several years. But the M3 chip might be the only thing the iMac needs.
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The M3 chip might be the 2023 iMac’s only big hardware update, but that’s enough originally appeared on BGR.com on Wed, 25 Oct 2023 at 17:44:00 EDT. Please see our terms for use of feeds.