Honasa Consumer, the company behind personal care brand Mamaearth, is set to launch its initial public offering (IPO) on October 31. The IPO includes fresh shares worth Rs 365 crore and an offer for sale of about 4.12 crore shares. At the upper limit of the price band, the company aims to raise Rs 1,701 crore, valuing it at Rs 10,425 crore. Retail investors have been allocated 10% of the issue size, while qualified institutional buyers have been allocated 75%.
