TikTok’s $1 billion creator fund is shutting down
TikTok’s $1 billion creator fund will come to an end on December 16th, 2023, the company told users today.
Creators in the US, UK, Germany, and France will no longer be able to monetize their content through the original fund, TikTok spokesperson Maria Jung says. TikTokers in Italy and Spain aren’t affected by the change.
The creator fund was originally introduced in 2020, with the company promising to pay out $1 billion over the course of three years to people making the app’s viral content. Along the way, influencers and other content creators have noted the low payouts — sometimes just a few dollars for millions of views — making it impossible to earn a living through the creator fund alone. TikTok didn’t respond to questions about...