Puma keeps ball in play at LaLiga with early multi-year renewal
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.
Puma have been the ball supplier for LaLiga EA Sports and LaLiga Hypermotion (Spain’s top two tiers) since the start of the 2019/20 season.
The two partners said that the new deal will take “their relationship even further with the creation of special editions and series that will focus on the values shared by both brands and the various milestones in the season.”
The partnership is not just about providing LaLiga’s professional leagues with best in class ball technology,
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