Loveland sofa by Patricia Urquiola for Moroso
Dezeen Showroom: designer Patricia Urquiola has updated her Lowland sofa for Italian brand Moroso, giving it an overall softer composition as well as a new name – Loveland.
The Loveland three-seater sofa adapts the previous design – which was created in 2000 – with lower-positioned armrests and a more rounded backrest shape, which gives the seating a gentler, more pebble-like appearance.
The modernist steel base is also superseded with warm and contemporary wood, arranged at sculptural angles.
"The new design choices enhance the architectural qualities of the series while maintaining the sophisticated rationalist mood of this sofa, as a stand-alone piece or in a composition," said Moroso.
The brand sees the evolution of Lowland into Loveland as an example of "a different approach to sustainability", where instead of spending resources to develop a whole new product, an admired classic is instead tweaked to make an evergreen piece.
Available with or without armrests, the Loveland sofa comes upholstered in fabric or leather, and with a choice of Honey, Tropical Wood or Coffee finishes for the wood base.
Product: Loveland
Designer: Patricia Urquiola
Brand: Moroso
Contact: info@moroso.it
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