Counterpoint Research expects a 2% year-on-year decline to 149 million units and the fourth quarter to register shipment growth after a flat third quarter. After Diwali, the research firm estimates the rest of the fourth quarter to remain slow, with brands expected to enter the next year with a clean slate. IDC India, however, has revised its forecast downwards to 140-143 million units for the full year 2023, from 144-145 million units estimated earlier.
