The Ultimate Kho Kho League is a joint venture (JV) between the Amit Burman-promoted Kho Kho Sports League (KKSL) and the Kho Kho Federation of India (KKFI). KKSL, which is owned by Gyan Enterprises, aims to invest Rs 200 crore in the first five years of the league. Gyan Enterprises also owns 11.44% of Dabur India.