Monica Vinader unveils AI website partnership
Demi-fine jewellery brand Monica Vinader has unveiled a new partnership with Constructor, an AI-powered product discovery and search platform.
The partnership with Constructor will aim to offer online shoppers a “bespoke digital experience”.
The brand has placed extra emphasis on its online offering as it attempts to expand to the US and Asia-Pacific.
Monica Vinader will use Constructor to boost its search, browse, collections, and merchant controls and intelligence.
Kunal Damani, COO of Monica Vinader, said: “The luxury jewellery and experiences we provide extend, of course, to online interactions. With a wide array of unique and timeless pieces, and a commitment to honouring individuality, we want to ensure that each customer can easily discover what’s most attractive and meaningful to them. Constructor lets us do all this — while saving our merchandisers time and feeding back valuable insights that further our strategic growth.”
Eli Finkelshteyn, CEO of Constructor, added: “We’re thrilled to be working with the team at Monica Vinader. Forward-looking brands like Monica Vinader differentiate based on customer experience and are increasingly tapping technology to do so.
“With our platform, we help brands show shoppers items they’ll love, while empowering merchandisers and business users to curate experiences where they see fit and giving them feedback on their work. We strive to help companies build and deepen trusted relationships with their customers, and enable superior digital clienteling, and we’re really excited to get to work with Monica Vinader on this.”