Swedish influencer Bianca Ingrosso introduces her makeup brand Caia Cosmetics in the United States
For Bianca Ingrosso, Caia is not just a company: it is her alter ego. "We all have a role model that you look up to, and I never really had that," Ingrosso told WWD. "I have always looked up to the best version of myself. You always need one person in your life who believes in you. So I made that person up."
Caia, she says, is brave, fearless and hardworking. "Everyone has their own inner Caia," she added. "She's that little angel on your shoulder who talks to you in a very positive way."
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